top of page

Captain's
Campaign

Join Captain Red Pepper Pants to Change the Story on Food and Child Health!

Children in the UK face a tidal wave of junk food ads — up to 15 billion a year online. It’s shaping their habits, emotions, and health in all the wrong ways. Captain Red Pepper Pants and the Veggie Squad are here to flip the script with a fun, thought-provoking animation and a clear mission: help kids and grown-ups rethink how we talk about food.

tt-brand pattern-3

The Solution

Take your seats

Watch and share our Captain Red Pepper Pants animation, where the Captain, and his veggie friends challenge the stereotypes, and the police! about what is perceived as ‘good’ and ‘bad’ foods, why this language is perhaps not healthy. It’s not about saying no to foods, but about giving credit to nutritious foods and reframing how we talk about them.

cinema-seats

The Problem

  • Junk food is everywhere in children’s media.

  • Food is often used to reward, comfort, or bribe — leading to a distorted view of nutrition.

  • Kids are growing up in an environment that fuels poor health choices and lifelong habits.

Captains Resources

Join in with activities linked to the animation, how do you talk about food? What can you learn about emotions? How can you build your gut army?

Captain Red Pepper Pants Resourses

Listen to my song!

Captains-Campaign-cover.jpg

Click on Captain Red Pepper Pants to sing along.

tt-brand pattern

Thank
you...

...to all of our supporters:

  • Ashbourne Day Nurseries

  • Crafty Wizards

  • Chocolate PR

  • Early Years PE

  • Early Years TV

  • Family First Day Nurseries

  • HQ Early Years

  • Independent Thinking

  • Kardia Coaching & Mentoring

  • Kids Food & Drink Collective

  • Little Angels Uppingham

  • Little Years Nurseries

  • MBK Early Years

  • Nurtured Nursery

  • Ootiboo

  • The Early Years Academy

  • The National College

  • The Skinny Jeans Gardener

  • V & Me

bottom of page