Captain's
Campaign

Join Captain Red Pepper Pants to Change the Story on Food and Child Health!

Children in the UK face a tidal wave of junk food ads — up to 15 billion a year online. It’s shaping their habits, emotions, and health in all the wrong ways. Captain Red Pepper Pants and the Veggie Squad are here to flip the script with a fun, thought-provoking animation and a clear mission: help kids and grown-ups rethink how we talk about food.

Scan your QR code from your personal invitation to the premiere, doing so could mean you WIN this ‘Premiere Party Pack’ for you and your team to enjoy during Captain’s animation

The Problem

Junk food is everywhere in children’s media.
Food is often used to reward, comfort, or bribe — leading to a distorted view of nutrition.
Kids are growing up in an environment that fuels poor health choices and lifelong habits.

The Solution

Take your seats to watch the Premiere

Watch and share our Captain Red Pepper Pants animation, where the Captain, and his veggie friends challenge the stereotypes — and the police! — about ‘good’ and ‘bad’ foods. It’s not about saying no to treats but about giving credit to nutritious foods and reframing how we talk about them.

Get involved

Watch & Share the Animation
Download Free Resources: activities, home learning packs, and more.
Schools – assembly take over
Join the Competition: Help grow the next Veggie character at your school or nursery!

Activities

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